Always Optimize for top, middle and bottom of the funnel ep 16

A brief explanation of how you should optimize and visualize business as a funnel with a top, middle and bottom of the funnel you optimize.

Optimize for the top of the funnel (how you drive folks to your experience),

middle of the funnel (build a trusted relationship with you or your company)

bottom of the funnel (what you want users to do?)
ie. Download an app, mint an NFT, buy CPG product, purchase a service. 

Optimize your business and life this way and more opportunities will open up for you. 

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Thanks for listening.